projects
iBE SMART
My teammates and I collaborated for our practical assignment: to develop a working business plan for a start-up project for our strategic management class.
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Our business model consisted of developing an online educational technology company aimed to provide learning resources, college matching, and service opportunities targeted to students in the
International Baccalaureate program.
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After thorough research, we discovered that was a significant decrease in success rates of candidates achieving their diploma while demand for the program was exponentially increasing. Having experience with the program itself, we thought creating a business model that would increase the success rate by supplying students with necessary supplements like: academic resources (including online tutors, TOK preparation guides, old Extended Essays and more), services that match students with desired universities and Volunteer opportunities, all relevant to the course requirements.
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Our business model achieved a 100/100 grade, making it one of the top business models of our class.
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Cheez-it duoz
For this project, I collaborated with 4 other people to develop a revolutionary marketing campaign strategy for the Kellogg's Cheez-it sub-brand DUOZ.
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Our prompt was to increase household penetration of cheez-it DUOZ. Before our presentation, DUOZ went on a one year hiatus without releasing any advertising campaigns, making their launch the biggest of the season.
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We chose to create a new target audience for this snack, whom we called our "BOSS LADIES." After exhaustive researching, we determined that our product should be marketed to boss-ladies who lead isolated and colorless lives, Cheez-It Duoz is her wing woman in providing companionship through its shareable, artfully-matched flavor combinations.
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Our marketing strategy aimed to perfectly pair our carefully selected DUOZ combinations with a selection of Wine, offering a discount on partnering wine companies when buying it with a box of DUOZ.
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Our campaign won the case competition, ranking #1 amongst 18 teams with a 100% hire rate as well as earned a favorable remark for our marketing strategy, which was later implemented by Cheez-it in 2020
i LOVE YOU, BESTFRIEND
This is not just a project for me, but my biggest life achievement.
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I started this project in 2013. Writing was just a way to express my emotions creatively at that time, without any expectation for the book to gain considerable traction. A few weeks after publishing the initial chapters, I realized that the readers of the book were growing exponentially.
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Today, I have gained over 56.7 million reads of the book along with 607 thousand votes.
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Soon after ranking #1 in the ChickLit and Romance category, I began to refine and edit the book to be published physically. I was also approached by 2 publishing agencies who wanted to publish the book, but I was not ready at the time.
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I am currently working with a publishing house to edit and publish it commercially, hopefully this is the year (or 2021, because COVID) that I finally publish my novel.
